Professional Journey

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                                                          Journey in PHD Global


I’m currently employed at Benchmark Limited, where I serve as a Senior Media Executive for PHD Bangladesh, one of the world’s largest media agencies. For the past four and a half years, I have been deeply involved in the planned and actual implementation of strategic media campaigns for brand communications as well as for audience participation. I am specialized in Media Planning and Buying in traditional part like-Television, press & OOH and digital advertising for SC Johnson (ACI-Aerosol, Angelic & Vanish), HSBC, HBL, HP, Hoichoi, Linde Bangladesh, OPPO, Royal Enfield etc. Communicate with client & media. Tracked campaign performance and presented detailed reports. Improved marketing plans and sales strategies processes to maximize business development. Monitored and forecasted trends to analyze competition. 


  


Core Expertise & Responsibilities

I execute campaigns efficiently and effectively by overseeing budget control, client communication, vendor management, media management, and report generation. Due to the established rapport with media and creative agencies, my brands were given the best possible attention and recognition.

• Media Strategy Development: Developing media strategies that are directed for television, out-of-home advertising, and print media and also ensure audience engagement is maximized.

• Media Budget Management & Deals Optimization: Responsible for managing allocated media budgets and ensuring that the purchases will gain optimal ROI.

• Third-Party Collaborator Coordination: Ensuring that the plans with the media vendors are implemented as scheduled.

• Account Reporting & Financial Management: Conducting billing and other monetary dealings in a reasonable manner.

• Analytics Reporting: Generating media analytics reports for future development of media strategies.

• Campaign Material Management: Supervising the creative work for developing and ensuring that the campaign materials are delivered on time.


Key Campaign: Dengue Awareness for ACI Aerosol (2023)

ACI Aerosol : Dengue Awareness Campaign (2023)

In 2023, there was a massive outbreak of dengue in Bangladesh that could have helped ACI Aerosol position itself as a provider of household solution ventilators. That time our team was engaged through traditional and ICT media advocacy participatory methods.

Campaign Breakdown:

• Newspaper Coverage: Published dengue awareness messages in top newspapers.

• TV Integration: Partnered with major news channels for special dengue awareness segments.

• Sports Media Collaboration: Used the 2023 World Cup to integrate health messages into sports coverage.

• Digital Engagement: Extended reach through social media and online advertisements.

This marketing campaign produced two results: public health advocacy, and maximization of ACI Aerosol advertisement.

                         


                                  


Vision & Future Goals
My planning and media ambition is drawn from the creative narrative and data-driven decision-making. Sure, I would love to know what is trending in media to create good marketing campaigns, be delivered the latest technology and statistics in easy software. I am eager to be a leader which executes initiatives not only that leads to branding success but leave great imprint in Society as well.

Conclusion
In short, I have experience in campaign activation, performance measurement, and strategic media planning and am committed to delivering high-impact solutions in the media space. I look forward to being able to continue making significant contributions to effective, data-driven marketing campaigns, take on new challenges, and research the newest media trends in the future.












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